2022 Silver Addy for the category of B-to-B Websites.
Awarded by AAF Greenville .
Website Design & Development
Content Strategy
We helped Kopis showcase their company culture and streamline their online conversion process.
” We were looking for a web design partner who could not only redesign our website but also provide support once it was launched. We had two big needs: a site that was easy for our internal team to make changes to, and a site that was structured in a way that could grow with us as our services and offerings expanded. We got all that and more with Engenius. We've already seen an increase in high-quality leads and are extremely happy to have found a long-term partner for our website.
Britany Ochalek Marketing Specialist
Background
For over 20 years, the Kopis team has been providing custom software, product development, and technology solutions for organizations and businesses of all sizes.
Kopis is a Greenville-based software development company that partners with organizations to help break down barriers through thought leadership, custom software development, and cloud services.
Objectives
- reflect the creativity, company culture, and innovative solutions of Kopis.
- facilitate growth, and act as a tool for gathering information from their target audiences.
- communicate details while also being user-friendly and easy to update.
- be SEO friendly and able to record and track relevant marketing analytics.
Solution
We’re a strategy-focused group and Kopis wanted a strategy-focused solution. Our content strategist reviewed Kopis’s requested site requirements and created site navigation that appeals to each intended user, is clear and easy to navigate, and ultimately directs site visitors to the desired conversion: scheduling a consultation.
It was critical that Kopis’s redesigned website be easy to update and set to track helpful analytics. Our developers delivered on both accounts. The new website has an accessible backend on the WordPress platform and the site’s pages tie into a monthly analytics report to help Kopis manage its marketing data. (Kopis’s new site is also optimized for SEO and Google search).
The site also needed to reflect Kopis’s creativity and stunning branding. The new site is visually appealing using the bold blues and pinks of Kopis’s brand colors in gradients across each page. Colorful, creative, and structurally sound, the new site is a fantastic representation of Kopis USA’s commitment to moving forward and championing innovation.
